Career Advice

Leveraging LinkedIn for Improved Job Search Visibility

Hire Bulletin 22 June, 2018

LinkedIn might seem like a dead horse for your job search at first glance. In reality, nothing could be further from the truth. It’s all about knowing how to maximize your visibility to gain interest from potential employers. These steps will help.

Update Your Profile Frequently

Keep adding new knowledge, insights, skills, talents, awards, and other information that might help you land the job you’re looking for. The key is to make sure you not only have the skills employers seek, but that they are also included in your profile.

Include a Comprehensive List of Your Current Skills

Not only do you want to highlight your skills, but you also need to make sure you point out professional certifications you may hold, awards you’ve been granted, and accomplishments you’ve worked hard to receive.

Build Your Network

Then build it some more. The more connections you make on LinkedIn, the greater the likelihood that you will be connected to the right person at the right time. Just remember you have to make sure you’re memorable, in a good way, so those connections will pay off for you in the end.

Follow Companies You’re Interested in Working For

This alone lets them know you’re serious about working for them and gives you an opportunity to see if there are people you know currently within the organization, gain a better understanding of the corporate culture, and get to know the names, faces, educational backgrounds, and interests of the people who may ultimately interview you for the job you seek.

Finally, LinkedIn is a social network. The best way to boost your visibility is to be visible. Participate in groups, contribute articles, share relevant information about your industry. Make a name for yourself on LinkedIn to get noticed by potential employers.